Corporate Reputations, Branding and People Management: A Strategic Approach to HR (Advanced HR Practitioner)
The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management. It then examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda. This contribution lies in four key areas: organizational communications strategies, developing compelling emplo
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8.5″ x 11″ Pad Cover
This cover for an 8-1/2 x 11 inch writing pad has slots for notes, a pen and for business cards. Made in Bosca’s Old Leather, it is durable enough for the factory floor, elegant enough for the Boardroom. Closed size is 9-3/4 inches x 12-1/2 inches. Made in China.
Bosca was founded in Springfield, Ohio in 1911 by the Hugo Bosca Family. With strong connections in the Italian leather trade, their family imports quality leather and leather goods, as well as manufacturer items themselves to the highe
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Price: $ 176.00
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Review by Kerry Grigg for Corporate Reputations, Branding and People Management: A Strategic Approach to HR (Advanced HR Practitioner)
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Corporate Reputations, Branding and People Management by Martin and Hetrick is a gem of a book for both practitioners and academics alike. In the popular press and academic literature concepts such as corporate reputations, organizational identity and image and employer branding are regularly shrouded in ambiguity and confusion. Herein lies the true value of this book. The authors have skilfully and critically unpacked these important concepts from their disciplinary roots of marketing, organisational behaviour and human resource management and applied them to the management of both people and corporate strategy.
In their own accessible style the authors successfully link the concepts to both the organizational corporate agenda and back to the individual level of an employee’s psychological contract and almost everything in between. While corporate reputations and employer branding are regularly associated with a thriving economic environment and the often cited “war for talent”, the book demonstrates the importance and strategic value of these concepts beyond the usual mantra of attraction and retention.
By applying critical rigour and practical insights to these popular, but often misunderstood, concepts, Graeme Martin and Susan Hetrick have written a book that is essential reading for practitioners at all levels of the organization concerned with the strategic role their employees will play in shaping the organization’s reputation and future success.
June 25th, 2010 at 4:08 am