Fame and Fortune: How Successful Companies Build Winning Reputations
Companies with great reputations do better on virtually every business metric. Now, you have unprecedented access to a roadmap for building the kind of reputation you need and deserve. Drawing on unsurpassed experience and the field’s best research, two leading experts illuminate reputation management for executives, business communicators, marketers, and strategists alike. You’ll first review the powerful business case for actively managing your reputation. Next, you’ll realisticall
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(out of 2 reviews)
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Review by Luis Lopez Portillo for Fame and Fortune: How Successful Companies Build Winning Reputations
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Mr. Fombrun is the reputation expert. In this book he and Mr. Van Riel do a great job of ilustrating corporate reputation in simple and clear terms. The use of graphs, examples, metrics, and references to other authors makes the content very credible and useful. This book serves as a guide for quickly applying the concepts of reputation to any organization. It’s very easy to read. Don’t expect deepness, it’s more of a excellent introductory text for those unfamiliar with the topic of corporate reputation.
June 26th, 2010 at 9:48 pm
Review by for Fame and Fortune: How Successful Companies Build Winning Reputations
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Finally something I can use to convince my CEO that reputations can and should be managed! The book provides a comprehensive overview of the critical success factors of reputation management and discusses a number of interesting case studies to underline key points. Though its a complex subject the book reads pretty easy and I could relate most of it to my daily work as a communications professional. To me, the bottom line is I can now start a discussion in my firm about the need for managing reputation and use solid arguments based on both research and other companies’ best practice. It seems that being able to explain what drives reputation and who should be involved in managing it is half the work…
June 26th, 2010 at 9:53 pm