Managing Corporate Reputation and Risk: A Strategic Approach Using Knowledge Management
With the collapse of high-profile companies such as Enron and Tyco, worldwide anti-globalization protests, and recent revelations of questionable behavior by financial groups and auditors, corporate behavior has become the highest priority topic for businesspeople, investors, politicians and the public. Yet despite the critical importance of maintaining public and shareholder trust, most corporations make very little formal effort to actively manage the activities that can put their reputation,
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Review by Bill Godfrey for Managing Corporate Reputation and Risk: A Strategic Approach Using Knowledge Management
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A holistic approach to managing the risks associated with failures in corporate ethics and consequent damage to corporate reputation. The book sketches the changing risk landscape (in the light of recent scandals, globalization, and the steadily increasing activity of stakeholder interest groups), identifies major sources of risk and offers a detailed program based on three main elements:
* a corporate ethics framework and associated action to make it real;
* an integrated approach to knowledge management designed to ensure that current and accurate information is available to all who need it; and
* an external program of accurate reporting against international standards.
Even those who have already given close attention to these issues will find this book a valuable practical guide.
See also Bazerman: Predictable Surprises for material on reputational risk and how to manage it.
June 28th, 2010 at 3:52 pm