Managing Word Of Mouth For Leadership Success: Connecting Healthcare Strategy And Reputation (American College of Healthcare Executives Management Series)

Managing Word Of Mouth For Leadership Success: Connecting Healthcare Strategy And Reputation (American College of Healthcare Executives Management Series)

Consider this: whatever word of mouth is circulating inside your organization is leaking out to the general community. Are your current patients and potential customers hearing what you want them to hear? Managing Word of Mouth for Leadership Success will help you understand and employ the power of word of mouth. It includes practical strategies for building and spreading positive buzz about the organization—as well as approaches for managing the negative influence of gossip and rumor.

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