Radically Transparent: Monitoring and Managing Reputations Online
- ISBN13: 9780470190821
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
The explosion of social media blogs, social networking sites, and video sharing sites has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies for every phase of online reputation management. Using step-by-step instruction and tested techniques, the expert authors unveil a detailed blueprint for
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(out of 20 reviews)
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Review by David Saunders for Radically Transparent: Monitoring and Managing Reputations Online
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I am an internet marketing professional and seem to buy way too many “SEO Books” from Amazon – they all get resold as I lose interest and find nothing inspiring in them.
This book is by far the best read since John Battelle and The Search
For those of you that really want to enhance your online reputation (and don’t we all?) this is a must read.
Some great examples of big companies needing “damage repair” after a blog post and some of the ways great companies have repaired their damage.
Let’s face it the Internet gives us citizen journalism and all the brutally frank criticisms that can bring from an average Joe.
If you’re into online PR and being Radically Transparent you should by this book and unlock the power of your walled garden
David Saunders
Charlotte NC
June 25th, 2010 at 3:24 am
Review by Patricia Skinner for Radically Transparent: Monitoring and Managing Reputations Online
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I’ve been online for well over a decade and from the very beginning I’ve been passionate about online marketing. I congratulate myself that fairly early on I identified Andy Beal as someone who could teach me a lot about online marketing in all its guises. He has validated my opinion consistently over the years.
His latest book, Radically Transparent: Monitoring and Managing Reputations Online, co-authored with Judy Strauss, is quite simply a masterpiece. This is a reference work that is highly informative and immensely valuable even for an experienced online professional. For the rest of us it’s a tome that’s simply not-to-be-missed.
Managing your online reputation is a fairly new problem. If you’ve suddenly realized that being pro-active about it is essential, you are on the fast track to success. But how do you manage your online reputation effectively? Beal and Strauss provide you with absolutely the latest and best knowledge to take your reputation management strategy in hand.
Whether you want to establish your brand or counter a smear campaign that’s affecting your bottom line, this is definitely THE book for you to buy.
Learn how to use no-cost social marketing tactics to launch yourself as an expert, and see how you can turn negativity around to reflect positively on your business.
You need this knowledge now if you’re to stay ahead of the game.
June 25th, 2010 at 3:44 am
Review by Dave Lakhani for Radically Transparent: Monitoring and Managing Reputations Online
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What I love about this book is the way it is laid out in a step by step process that leads you from confusion to clarity in the use of social media in business today. Be aware, this is not a book about blogging even though they discuss is a lot, it is a book about all social media and the precise steps you can take to begin and continue influential conversations that can change the face of your business.
The book lays out a clear path for becoming transparent in your business and leverages really good examples to demonstate how it has been done effectively . . . and points out the pitfalls and traps that exist if you don’t follow a sound process.
You’ll literally go through this book chapter by chapter and implement it one step at a time and to that extent the book will keep you busy for quite a while.
My only criticism is that I wish it had an addendum to cover the very latest technologies and talk about implementing those, so I’m hoping for a quick follow on book. Groundswell did fill some gaps but this book is much more usable for businesses that want to implement the technology and create the conversations themselves.
Excellent book for understanding social media. A must read.
June 25th, 2010 at 4:36 am
Review by Enrique Brito for Radically Transparent: Monitoring and Managing Reputations Online
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This book is a must read if you want to take control of your e-reputation.
June 25th, 2010 at 5:34 am
Review by Bill Brikiatis for Radically Transparent: Monitoring and Managing Reputations Online
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Andy Beal provided our company with excellent advice. He helped us determine what phrases we should optimize our Web site for and how to capture first page position for those phrases. His book is a comprehensive look at online reputation management, touching on all the areas that are important.
June 25th, 2010 at 5:41 am