Reputation, Image, and Impression Management
An examination of the social psychology of reputation, a multidisciplinary study which takes in the fields of business and management studies, communication studies and psychology. The author describes the types of phenomena described in the media or observable in social interaction.
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anyone interested in the concepts of image and reputation must read this book. Found it while studying corporate reputations, it is full of insight on how the reputation construct develops and can be managed.
June 25th, 2010 at 10:16 am