Reputation Management: The Key to Successful Public Relations and Corporate Communication
Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don’t actually pay much heed to reputation and this is to their peril. This book is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communicati
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List Price: $ 55.00
Price: $ 49.50
Review by Antigone Gone for Reputation Management: The Key to Successful Public Relations and Corporate Communication
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I would highly suggest this book to somebody interested in learning more about defending a corporate reputation. However, it might not be detailed enough for a small business practitioner, nor does it focus enough on the changes made by the Internet.
June 25th, 2010 at 3:45 am