Reputational Risk Management: The Essential Guide to Protecting Your Reputation in Crisis Situations
The Essential Guide to Protecting Your Reputation in Crisis SituationsThey’re here one day and gone the next – corporate giants like Arthur Andersen disappeared in a puff of smoke because their clients no longer had faith in them as auditors. For as large and established as Arthur Andersen was, it could not overcome its reputational crisis in the wake of the Enron collapse. Could this happen to your business, nonprofit or academic institution? Your organization’s reputation is its most valuable
Rating: 
(out of 1 reviews)
List Price: $ 24.95
Price: $ 23.07
Review by Lee B. Salz for Reputational Risk Management: The Essential Guide to Protecting Your Reputation in Crisis Situations
Rating:
Peg Jackson has written a book that so few people could write. Simply put, Peg gets it! When a major event threatens to destroy your business, there is a small window of time to develop your strategy to save your reputation. Peg lays out all of the steps to protect your reputation in a crisis situation. Buy it, read it, and save it…for when a rainy day threatens your business. After all, it takes years to establish a solid reputation and a few seconds to destroy it.
~Lee B. Salz
author of the award-winning book, “Soar Despite Your Dodo Sales Manager” and the soon-to-be-published book “Stop Speaking for Free! The Ultimate Guide to Making Money with Webinars.”
June 25th, 2010 at 3:25 am