Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding, and Corporate-level Marketing
An international and multidisciplinary collection of works capturing the quintessence of the corporation and its inner and outer manifestations. Drawing on their wide experience the editors have assembled a portfolio of works from those who practice, as well as those who study and research the area. These will be of interest to anyone studying, analyzing and managing an organization’s identity, image, reputation and corporate brand.
The book draws on articles from leading journals in the fiel
Rating: 
(out of 1 reviews)
List Price: $ 35.95
Price:
Planning the corporate reputation, (Unwin professional management library)
Rating: 
(out of reviews)
List Price:
Price:
Review by Richard Maltsbarger for Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding, and Corporate-level Marketing
Rating:
The editors of this book have provided a solid reference anthology for both the more experienced practitioner and a studying academic looking to familiarize with corporate identity, branding, reputation and communications. I found the editor’s notes to be very helpful in guiding further readings and in judging whether it is necessary to read the specific articles to gather further information. I would recommend this book to professionals looking to further their study of the topics and to review as one of many literature references in beginning to drive corporate level identity research and strategy.
June 28th, 2010 at 4:07 am