When the Balloon Goes Up: The Communicator’s Guide to Crisis Response Reviews

When the Balloon Goes Up: The Communicator’s Guide to Crisis Response

Any organization, regardless of size or purpose, could be involved in a crisis that could damage or destroy its reputation. And news about that crisis can be around the world in 30 minutes.

When the Balloon Goes Up provides communication and public relations professionals a blueprint to succeed in that high-pressure environment.

Before teaching crisis management at the Integrated Marketing Communications graduate program at Northwestern University’s Medill School of Journal

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Strategic Reputation Management: Towards A Company of Good (Lea’s Communication)

• ISBN13: 9780805864267
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Strategic Reputation Management examines the ways in which organizations achieve “goodness” through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business environment as a communicative field of symbols and meanings in which the organization is built or destroyed. Authors Pekka Aula and Saku Mantere introduce the eight generic reputation strategies, through

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List Price: $ 39.95

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